Implementing design research, the team went out to talk to people in Medellín; one-on-one interviews were used to get a deep level understanding of user’s experience with the transportation system.
MiTaxi became what is today Taximo
My participation in this project went from the initial problem definition phase until the concept phase. Prototyping and execution of the remaining stages were completed by the Polymath team. For further information about the project visit Polymath’s website.